We announced recently the formation of Digital Labs around the world. Our goal is to come up with applications and user interfaces that leverage new platforms (social media, gaming, mobile, digital OOH) and drive engagement with consumers. So far our Singapore office has developed some pretty cool apps you can view some on youtube (check out http://www.youtube.com/watch?v=4pSxRid8XNI). Recently we had our team at E3 interviewing leading game developers. Check it out.
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